Strategic Market Management

1984-01-01bookUniversity of Maribor digital library (University of Maribor)1,271 citationsgreen

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Marketing and Advertising Strategies Business Strategies and Innovation Consumer Market Behavior and Pricing

Abstract

This Australasian adaption of Aaker's popular Strategic Marketing Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text's relevance to undergraduate students from Australia, New Zealand, and the Asia Pacific.

Citations in this library

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Cited by

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2006Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs

1995A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance

1996Market orientation and innovation