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Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence
10 references·3 citing·43 second hop
Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence (2013)Equilibrium Bids in Sponsored Search Auct…Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence (2013)Equilibrium Bids in Sponsored…Position Auctions with Consumer Search (2011)Position Auctions with Consum…Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …Contests for Status (2007)Contests for StatusStrategic bidder behavior in sponsored search auctions (2006)Strategic bidder behavior in …Position auctions (2006)Position auctionsAll equilibria of the Vickrey auction (2003)All equilibria of the Vickrey…The Optimal Allocation of Prizes in Contests (2001)The Optimal Allocation of Pri…Putting Auction Theory to Work: The Simultaneous Ascending Auction (2000)Putting Auction Theory to Wor…Quantal Response Equilibria for Normal Form Games (1995)Quantal Response Equilibria f…Does Sponsored Search Advertising Augment Organic Search? Evidence from an E-Commerce Platform (2025)Does Sponsored Search Adverti…Designing an Ad Auctions Game for the Trading Agent Competition (2010)Designing an Ad Auctions Game…Computational analysis of perfect-information position auctions (2009)Computational analysis of per…Putting Auction Theory to Work (2004)Hybrid Advertising Auctions (2011)Optimal auction design in two‐sided markets (2014)Empirical Work on Auctions of Multiple Objects (2018)Rank-Order Tournaments as Optimum Labor Contracts (1979)Optimal Auction Design (1981)Rank-Order Tournaments as Optimum Labor Contracts (1981)Optimal Design of Research Contests (2003)The Economic Design of Sporting Contests (2010)Quitters Never Win: The (Adverse) Incentive Effects of Competing with Superstars (2011)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Multipart pricing of public goods (1971)A Theory of Auctions and Competitive Bidding (1982)The Economist as Engineer: Game Theory, Experimentation, and Computation as Tools for Design Economics (2002)Matching with Contracts (2005)The Combinatorial Assignment Problem: Approximate Competitive Equilibrium from Equal Incomes (2011)Rational Expectations, Information Acquisition, and Competitive Bidding (1981)Uniqueness and Existence of Equilibrium in Auctions with a Reserve Price (2000)Optimal Auctions with Endogenous Entry (2004)Asymmetric first price auctions (2009)Bayes-nash equilibria of the generalized second price auction (2009)A model of price adjustment (1971)Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment (2014)Improving market performance in the digital economy (2020)Incentives in Teams (1973)Position Auctions with Consumer Search (2009)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising (2012)The Utility Analysis of Choices Involving Risk (1948)An Exploration in the Theory of Optimum Income Taxation (1971)The optimal multi-stage contest (2009)Micro foundations of multi-prize lottery contests: a perspective of noisy performance ranking (2011)Performance responses to competition across skill levels in rank‐order tournaments: field evidence and implications for tournament design (2016)The assignment game I: The core (1971)Combinatorial Auctions (2005)The Online Advertising Industry: Economics, Evolution, and Privacy (2009)Third-Party Web Tracking: Policy and Technology (2012)A Theory of Fairness, Competition and Cooperation (1998)Predicting How People Play Games: Reinforcement Learning in Experimental Games with Unique, Mixed Strategy Equilibria (1998)A Theory of Fairness, Competition, and Cooperation (1999)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Pass-Through as an Economic Tool: Principles of Incidence under Imperfect Competition (2013)
this work references cited by second hop

References

  • 1995Quantal Response Equilibria for Normal Form Games2,553 cited
  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,570 cited
  • 2001The Optimal Allocation of Prizes in Contests867 cited
  • 2006Position auctions808 cited
  • 2000Putting Auction Theory to Work: The Simultaneous Ascending Auction684 cited
  • 2011Position Auctions with Consumer Search362 cited
  • 2007Contests for Status280 cited
  • 2006Strategic bidder behavior in sponsored search auctions270 cited
  • 2013Equilibrium Bids in Sponsored Search Auctions: Theory and Evidence84 cited
  • 2003All equilibria of the Vickrey auction82 cited

Cited by

  • 2010Designing an Ad Auctions Game for the Trading Agent Competition37 cited
  • 2009Computational analysis of perfect-information position auctions36 cited
  • 2025Does Sponsored Search Advertising Augment Organic Search? Evidence from an E-Commerce Platform14 cited

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