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Rocking the ages: the Yankelovich report on generational marketing
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Rocking the ages: the Yankelovich report on generational marketing (1997)Rocking the ages: the Yankelovich report …Why Do Generation Y Consumers Adopt Online Luxury Technologies: A Values Approach (2021)Why Do Generation Y Consumers…Lifespan Perspectives on Age-Related Stereotypes, Prejudice, and Discrimination at Work (and Beyond) (2019)Lifespan Perspectives on Age-…Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment (2019)Customer segmentation based o…Profiling the ageing wellness consumers in the retailing context (2016)Profiling the ageing wellness…The Graying of the Baby Boomers: Implications for Senior Adult Ministry (2006)The Graying of the Baby Boome…Idealization, Inspiration, Irony: Popular Communication Tastes and Practices in the Individual Political Development of Generation X'ers (2004)Idealization, Inspiration, Ir…Within the Context of Many Contexts: Family, News Media Engagement, and the Ecology of Individual Political Development Among Generation Xers (2003)Within the Context of Many Co…THE HOME MEAL REPLACEMENT OPPORTUNITY: A MARKETING PERSPECTIVE (1998)THE HOME MEAL REPLACEMENT OPP…Understanding Media: The Extensions of Man (1964)Bowling alone (2000)Bowling alone: the collapse and revival of American community (2000)The Interpretation of Cultures (2017)Generations: The History of America's Future, 1584 to 2069 (1991)A Generation of Seekers: The Spiritual Journeys of the Baby Boom Generation (1994)Millennials Rising: The Next Great Generation (2000)Can Package Size Accelerate Usage Volume? (1996)Increased consumer sales response though use of 99-ending prices (1996)The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes (2001)Possessions and the Extended Self (1988)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Handbook of social psychology (2004)Handbook of the Psychology of Aging (2016)Segmenting global markets by generational cohorts: determining motivations by age (2004)Generational Differences in Work Values: Leisure and Extrinsic Values Increasing, Social and Intrinsic Values Decreasing (2010)Price and Advertising Effectiveness over the Business Cycle (2013)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)
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Cited by

  • 2016Profiling the ageing wellness consumers in the retailing context14 cited
  • 2019Lifespan Perspectives on Age-Related Stereotypes, Prejudice, and Discrimination at Work (and Beyond)14 cited
  • 2003Within the Context of Many Contexts: Family, News Media Engagement, and the Ecology of Individual Political Development Among Generation Xers12 cited
  • 2004Idealization, Inspiration, Irony: Popular Communication Tastes and Practices in the Individual Political Development of Generation X'ers12 cited
  • 2019Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment11 cited
  • 1998THE HOME MEAL REPLACEMENT OPPORTUNITY: A MARKETING PERSPECTIVE11 cited
  • 2021Why Do Generation Y Consumers Adopt Online Luxury Technologies: A Values Approach9 cited
  • 2006The Graying of the Baby Boomers: Implications for Senior Adult Ministry6 cited

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