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Empirical Study Utilizing QFD to Develop an International Marketing Strategy
4 references·1 citing·21 second hop
Empirical Study Utilizing QFD to Develop an International Marketing Strategy (2015)Empirical Study Utilizing QFD to Develop …Understanding Male Hotel Spa-Goers in Hong Kong (2012)Understanding Male Hotel Spa-…Importance‐performance analysis with benefit segmentation of spa goers (2010)Importance‐performance analys…Staying in the spa marketing game: Trends, challenges, strategies and techniques (2005)Staying in the spa marketing …The measurement of perceived differences in service quality — The case of health spas in Slovenia (2002)The measurement of perceived …Quality Function Deployment Implementation in Construction: A Systematic Literature Review (2016)Quality Function Deployment I…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Measuring spa-goers’ preferences: A conjoint analysis approach (2014)Benefit Segmentation: A Decision-Oriented Research Tool (1968)Importance-Performance Analysis (1977)Revisiting importance–performance analysis (2001)Rural Wellbeing Tourism: Motivations and Expectations (2010)Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews (2019)Dealing with pandemics: An investigation of the effects of COVID-19 on customers’ evaluations of hospitality services (2021)Zero defections: quality comes to services. (1990)Motivation and personality (1993)Motivation and Personality (1997)Measuring food and beverage service quality in spa hotels (2013)The Antecedents and Consequences of Customer Hedonism in Hospitality Services (2013)The House of Quality (1988)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Producing a systematic review. (2009)The effect of atmospheric cues and involvement on pleasure and relaxation: The spa hotel context (2013)The Role of Functional and Wellness Values in Visitors' Evaluation of Spa Experiences (2014)Customer experience, well-being, and loyalty in the spa hotel context: integrating the top-down & bottom-up theories of well-being (2019)
this work references cited by second hop

References

  • 2010Importance‐performance analysis with benefit segmentation of spa goers117 cited
  • 2002The measurement of perceived differences in service quality — The case of health spas in Slovenia93 cited
  • 2005Staying in the spa marketing game: Trends, challenges, strategies and techniques60 cited
  • 2012Understanding Male Hotel Spa-Goers in Hong Kong57 cited

Cited by

  • 2016Quality Function Deployment Implementation in Construction: A Systematic Literature Review7 cited

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