Although numerous studies acknowledge that strategies frequently fail not because of inadequate strategy formulation, but because of insufficient implementation, strategy implementation has received less research attention than strategy formulation.In this study, we review the factors that enable or impede effective strategy implementation, and survey the state-of-the-art in this domain.We highlight how strategy implementation has been researched so farand in which contextsand how this field may be moved forward.As a result of our literature analysis, spanning the last twenty-four years, we find nine crucial factors for strategy implementation that are frequently discussed in the literature as well as two approaches of aggregating and relating relevant factors.We find several important research needs regarding these factors and outline how they could be addressed.
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