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The purpose of this research to know of the action promotion strategic that act by mobile library in the library center in Pacitan Regency to promote their mobile library. The method that used in this research is qualitatif description. The technic to collect data in this research is using observation, interview and documentation. In this qualitatif research, the validity and reliabilty of this research is cridibilitas,transferbilitas test, dependibilitas test, and komfirmabilitas test. The product of this research that the book mobile promote their library by free service, sosialisation, user education, the variety of library collection and the library contest. Altough, the facility of this book mobile is giving information about new book, brosure, and book fair. The promotion of book mobile will more giving information and remaining the product and the service of library, although the library can increase the interesting of reading book in society. To get the maximal promotion the promotion must added the calculation and special proficiency. If doing this promotion by effective and efficient to decision the objectives and implementation based on the calculation. Keywords : promotion strategic, book mobile
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