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The Emerging Consumer Culture in Mexico

48 citations0/0 files storedJournal of International Consumer Marketing

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Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

Abstract

Mexico's emergence as a major economic force and member of the world-wide consumer culture suggests that research should be directed toward issues related to consumer behavior in Mexico. A negative by-product of the consumer culture is compulsive buying. The present study investigated the incidence and antecedents of compulsive buying in Mexican young adults. Findings suggest that a high percentage (6.7%) of Mexican young adults can be classified as compulsive buyers. Results of a step-wise regression found that credit card use is an important factor in compulsive buying. The perceived social status associated with buying, self-esteem, and perceptions of parental shopping behavior also were found to explain variance in the sample's compulsive buying. The above findings have important public policy and research implications.

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1965Society and the Adolescent Self-Image 2025Advances in Consumer Research 1958Social Theory and Social Structure 2018Culture's Consequences 1958Social Theory and Social Structure.1992Advances in Consumer Research 1989Compulsive Buying: A Phenomenological Exploration 1978Consumer Socialization: A Theoretical and Empirical Analysis

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