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Fundamental questions about the role of public service as scholarly work persist among many faculty members. Institutional leaders feel challenged in their search for effective strategies to encourage faculty involvement in public service activities. Since 1995, several national research and evaluation projects involving a total of thirty-two diverse institutions have provided useful evidence about the conduct of public service activities. Faculty motivation is found to be strongly influenced by personal experiences, individual and collective professional objectives, and evidence of positive outcomes on organizational outcomes they value. Institutional mission and leadership matters to many faculty. The perception of the role of public service as a legitimate component of the institution’s purposes is critically important to those faculty who do not have personal or disciplinary motivations for engagement.
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