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Application of Projective Techniques in an E-business Research Context: A Response to ‘Projective Techniques in Market Research -Valueless Subjectivity or Insightful Reality?’

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References

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2004SMEs and e‐business305 cited
1998Completing a Qualitative Project: Details and Dialogue297 cited
2004Factors impacting on e‐business adoption and development in the smaller firm221 cited
2005Projective Techniques in Market Research: Valueless Subjectivity or Insightful Reality? A Look at the Evidence for the Usefulness, Reliability and Validity of Projective Techniques in Market Research136 cited
2000Using Projective Techniques in Education Research130 cited
1959On the classification of projective techniques.55 cited

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