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Faster New Product Development: Getting the Right Product to Market Quickly · Study

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ArticleFaster New Product Development: Getting the Right Product to Market Quickly

Milton D. Rosenau1990

Article1990

Faster New Product Development: Getting the Right Product to Market Quickly

Milton D. Rosenau

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Product Development and Customization Business Strategies and Innovation Technology Assessment and Management

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1999Creativity + business discipline = higher profits faster from new product development 2007The Influence of New Product Development Competitive Capabilities on Project Performance 2015The Differential Effect of Development Speed and Launching Speed on New Product Performance: An Analysis in SMEs 1998The world’s path to the better mousetrap: myth or reality? An empirical investigation into the launch strategies of high and low advantage new products 2001An empirically derived model of the role of IS networks in business process improvement initiatives 2000New product launch “mix” in growth and mature product markets 2018The Evolution, Status, and Research Agenda for the Future of Research in NPD Cycle Time 1993Developing new manufacturing processes: A case study and model

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Year1990

Typearticle

Published1990-04-12

Languageen

Citations37

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ShelfProduct Development and Customization

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openalex_workW1518908054

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