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The Corporate Image: Strategies for Effective Identity Programmes
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The Corporate Image: Strategies for Effective Identity Programmes (1990)The Corporate Image: Strategies for Effec…Co-creating consistent brand identity with employees in the hotel industry (2020)Co-creating consistent brand …Integrating communications: is the ideal achievable? (2003)Integrating communications: i…Effective Public Relations (1967)The practice of public relations (1992)Principles of Corporate Communication (1995)Creating value through communication (2014)Case Study Research: Design and Methods (1984)Using thematic analysis in psychology (2006)Qualitative Inquiry and Research Design : Choosing Among Five Approaches (2017)Unpacking brand co-creation: a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis (2024)
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  • 2020Co-creating consistent brand identity with employees in the hotel industry42 cited
  • 2003Integrating communications: is the ideal achievable?16 cited

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