Social Influence In The Adoption Process And Usage Of Innovation: Gender Differences

Sacide Güzin Mazman · Yasemin Koçak Usluel · Vildan Çevik

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Technology Adoption and User Behaviour Innovation Diffusion and Forecasting Gender and Technology in Education

Abstract

The purpose of this study is to determine in what ways elementary education prospective teachers are being informed about innovations and to explain the role of social influence in the usage process of a technological innovation in terms of genders. The study group consisted of 300 prospective teachers, including 234 females and 66 males. Data have been collected by a questionnaire developed by the researchers. The result of the study showed that, while prospective teachers are being informed about innovations most frequently by mass media, they rarely seek to take expert advice. In addition, analysis of results showed that the social influence on females were significantly higher than males in usage process of a technological innovation.

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1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2019Diffusion of Innovations 1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1995Understanding Information Technology Usage: A Test of Competing Models 1958Compliance, identification, and internalization three processes of attitude change

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