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Global success in sport: the effective marketing and branding of the UEFA Champions League
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Global success in sport: the effective marketing and branding of the UEFA Champions League (2007)Global success in sport: the effective ma…The UEFA Champions League: a political myth? (2019)The UEFA Champions League: a …Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL) (2014)Measurement and segmentation …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)A typology of brand knowledge associations projected in brand-generated signals (2024)Advances in Consumer Research (2025)Football fandom and post-national identity in the New Europe (2000)The Global Football League (2011)The Impact of the Euro Crisis on Citizens’ Support for the European Union (2014)A European mind? Europeanisation of football fan discussions in online message boards (2021)
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  • 2019The UEFA Champions League: a political myth?23 cited
  • 2014Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL)17 cited

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