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To establish online shoppers’ markets and rules for dynamic CRM systems
12 references·3 citing·44 second hop
To establish online shoppers’ markets and rules for dynamic CRM systems (2012)To establish online shoppers’ markets and…Virtual store layout effects on consumer behaviour (2011)Virtual store layout effects …The effect of channel quality inconsistency on the association between e‐service quality and customer relationships (2011)The effect of channel quality…Group RFM analysis as a novel framework to discover better customer consumption behavior (2011)Group RFM analysis as a novel…Estimating customer future value of different customer segments based on adapted RFM model in retail banking context (2011)Estimating customer future va…Comparing consumer complaint responses to online and offline environment (2011)Comparing consumer complaint …To mine association rules of customer values via a data mining procedure with improved model: An empirical case study (2010)To mine association rules of …C5.0 Classification Algorithm and Application on Individual Credit Evaluation of Banks (2009)C5.0 Classification Algorithm…Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression (2007)Segmentation approaches in da…A framework of dynamic CRM: linking marketing with information strategy (2003)A framework of dynamic CRM: l…Mining the Web: Transforming Customer Data into Customer Value (2002)Mining the Web: Transforming …Thoughts on RFM scoring (2000)Thoughts on RFM scoringStrategic database marketing (1994)Strategic database marketingUsing a data-driven marketing strategy on customer relationship management: an empirical case of urban coffee shops in Taiwan (2020)Using a data-driven marketing…Predicting customer absence for automobile 4S shops: A lifecycle perspective (2019)Predicting customer absence f…Identifying high-value airlines customers for strategies of online marketing systems (2017)Identifying high-value airlin…Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Online experiences and virtual goods purchase intention (2012)The influence of peer characteristics and technical features of a social shopping website on a consumer’s purchase intention (2016)Store layout effects on consumer behavior in 3D online stores (2018)Learning and Teaching Styles in Engineering Education. 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References

  • 1994Strategic database marketing364 cited
  • 2007Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression307 cited
  • 2003A framework of dynamic CRM: linking marketing with information strategy204 cited
  • 2000Thoughts on RFM scoring151 cited
  • 2009C5.0 Classification Algorithm and Application on Individual Credit Evaluation of Banks115 cited
  • 2011Virtual store layout effects on consumer behaviour108 cited
  • 2011Estimating customer future value of different customer segments based on adapted RFM model in retail banking context90 cited
  • 2002Mining the Web: Transforming Customer Data into Customer Value85 cited
  • 2011Group RFM analysis as a novel framework to discover better customer consumption behavior72 cited
  • 2010To mine association rules of customer values via a data mining procedure with improved model: An empirical case study70 cited
  • 2011The effect of channel quality inconsistency on the association between e‐service quality and customer relationships68 cited
  • 2011Comparing consumer complaint responses to online and offline environment54 cited

Cited by

  • 2020Using a data-driven marketing strategy on customer relationship management: an empirical case of urban coffee shops in Taiwan16 cited
  • 2019Predicting customer absence for automobile 4S shops: A lifecycle perspective

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16 cited
  • 2017Identifying high-value airlines customers for strategies of online marketing systems13 cited