Corporate perceptions of web‐based environmental communication

Abstract

Purpose This study seeks the views of environmental and communication managers in three mining companies on the use of the world wide web for environmental communication. Design/methodology/approach Interviews were utilised to gather data for this research. Findings Prior literature on web‐based environmental communication has a primary emphasis on the content of environmental disclosure on web sites. It is highlighted in this paper that one must move beyond merely analysing web sites for environmental information in order to gain an in‐depth understanding of the practice of web‐based environmental communication. Research limitations/implications Very few studies to date have sought the opinions of corporate executives on the web‐based environmental communication practice of their companies and this study addresses this gap in the literature. Practical implications This study obtains “first hand knowledge” of web‐based environmental communication in Australia's minerals industry through its interviews. Originality/value The study provides an in‐depth understanding of current web‐based environmental communication practices in an environmentally sensitive industry and suggests that both technical and socio‐political factors impact current practices. This has implications for the choice of theoretical perspectives for analysing web‐based environmental communication practices.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 33 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.