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Relative Thinking Theory · Study

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PreprintRelative Thinking Theory

Ofer H. Azar2005

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Preprintgreen2005

Relative Thinking Theory

7 citations·0/0 files stored·SSRN Electronic Journal

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Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing Experimental Behavioral Economics Studies

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References

1979Prospect Theory: An Analysis of Decision under Risk 1981The Framing of Decisions and the Psychology of Choice 1991Loss Aversion in Riskless Choice: A Reference-Dependent Model 1980Toward a positive theory of consumer choice 1985Mental Accounting and Consumer Choice 2008Mental Accounting and Consumer Choice 2000Prospect Theory: An Analysis of Decision under Risk 2000Equilibrium Price Dispersion in Retail Markets for Prescription Drugs

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2009Do Consumers Make Too Much Effort to Save on Cheap Items and Too Little to Save on Expensive Items? Experimental Results and Implications for Business Strategy

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2011Do Consumers Make Too Much Effort to Save on Cheap Items and Too Little to Save on Expensive Items?article · 12 shared references 2006Relative thinking theoryarticle · 9 shared references 2007The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costsarticle · 9 shared references 2009Is that Deal Worth my Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargainarticle · 8 shared references 2001The role of internal reference prices in consumers’ willingness to pay judgments: Thaler’s Beer Pricing Task revisitedarticle · 8 shared references 2010DOES RELATIVE THINKING EXIST IN REAL‐WORLD SITUATIONS? A FIELD EXPERIMENT WITH BAGELS AND CREAM CHEESEarticle · 8 shared references

Details

Year2005

Typepreprint

Published2005-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations7

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.2139/ssrn.701581

openalex_workW1520323021

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