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The Strategy and Tactics of Pricing
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  • 2019Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias291 cited
  • 2009The chilling effects of network externalities232 cited
  • 2020A Survey on Data Pricing: From Economics to Data Science162 cited
  • 2017Backward integration strategy in a retailer Stackelberg supply chain133 cited
  • 2018The Determinants of Green Packaging that Influence Buyers’ Willingness to Pay a Price Premium129 cited
  • 2012Is It Time to Rethink Your Pricing Strategy108 cited
  • 2020Learning to discover value: Value-based pricing and selling capabilities for services and solutions108 cited
  • 2012How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority106 cited
  • 2009Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance105 cited
  • 2021Responsive and proactive market orientation in relation to SMEs’ export venture performance: The mediating role of marketing capabilities86 cited
  • 2018Macroeconomics with heterogeneous agent models: fostering transparency, reproducibility and replication86 cited
  • 2010Revenue models for integrated customer solutions: Concept and organizational implementation77 cited
  • 2018Cohesion policy and inequality dynamics: Insights from a heterogeneous agents macroeconomic model

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75 cited
  • 2003Discovery and communication of important marketing findings72 cited
  • 2017Value quantification capabilities in industrial markets67 cited
  • 2018Is transparency a good thing? How online price transparency and variability can benefit firms and influence consumer decision making59 cited