Electronic Commerce: More Hype Than Substance?

Abstract

If only... computer people and promoters of electronic futures would discipline themselves to live in the real world of normal people, with human responses and psychologies, they would be able to judge possible effects in this world instead of appearing, at times, to be on another planet.” (Markham 1998). We will let the prophetic words of Markham speak for themselves. If EC is an attractive, highly marketable label, only the foolhardy in modern universities would resist its use. However, there is the potential for even more confusion in the discipline of IS if we pretend that EC is something substantially new and different. Let us knowingly and wisely adopt and use the term EC in a meaningful manner, and resist the temptation of being swept away by hype.

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