Visual Merchandising and Display

Abstract

Getting Started: Visual Merchandising and Display Basics Why Do We Display? Color and Texture Line and Composition Light and Lighting Types of Display and Display Settings Where to Display The Exterior of the Store Display Window Construction Store Interiors What to Use for Successful Displays Mannequins Alternatives to the Mannequin Dressing the Three-Dimensional Form Fixtures Visual Merchandising and Dressing Fixtures Modular Fixtures and Systems in Store Planning Furniture as Props Visual Merchandising and Display Techniques Attention-Getting Devices Familiar Symbols Masking and Proscenia Sale Ideas Fashion Accessories Home Fashions, Hard Goods, and Food Displays Graphics and Signage Visual Merchandising and Planning Visual Merchandising Planning Setting Up a Display Shop Store Planning and Design Visual Merchandising and the Changing Face of Retail Related Areas of Visual Merchandising and Display Point-of-Purchase Display Exhibit and Trade Show Design-Industrial Display Fashion Shows Trade Organizations and Sources Career Opportunities in Visual Merchandising

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