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Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian dan Kepuasan Konsumen Produk Teh Botol Sosro Kemasan Kotak
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Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian dan Kepuasan Konsumen Produk Teh Botol Sosro Kemasan Kotak (2014)Analisis Pengaruh Ekuitas Merek Terhadap …The moderating effect of brand strength in manufacturer–reseller relationships (2010)The moderating effect of bran…Manajemen Pemasaran Jilid 2 (2009)Manajemen Pemasaran Jilid 2Structural Equation Modeling Dalam Penelitian Manajemen: Aplikasi Model-Model Rumit Dalam Penelitian untuk Tesis Magister dan Disertasi Doktor (2006)Structural Equation Modeling …Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication (2000)Brand Awareness Effects on Co…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Pengaruh E-Promotion, E-WOM dan lokasi terhadap kepuasan konsumen melalui keputusan pembelian sebagai variabel intervening (2021)Pengaruh E-Promotion, E-WOM d…Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian di Simetri Coffee Roaster Puri, Jakarta (2018)Pengaruh Ekuitas Merek Terhad…Double Jeopardy Revisited (1990)Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product (1990)Does image of country‐of‐origin matter to brand equity? (2007)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)A resource‐based view of the firm (1984)The Commitment-Trust Theory of Relationship Marketing (1994)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior (2015)Functional, emotional, and social benefits of new B2B services (2016)The role of perceived firm social media interactivity in facilitating customer engagement behaviors (2020)Manajemen Pemasaran 2 (2002)The Social Influence of Brand Community: Evidence from European Car Clubs (2005)Manajemen pemasaran : analisis perilaku konsumen (2016)PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA WARUNG-WARUNG MAKAN LAMONGAN DI KOTA MANADO (2014)How does word of mouth affect customer satisfaction? (2016)PENGARUH LOKASI, CITRA MEREK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MIE AYAM SOLO BANGSAL JEMBER (2018)Pengaruh Persepsi Harga, Citra Merek, dan Lokasi Terhadap Keputusan Pembelian di CFC Grande Karawaci (2023)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Influence of Brand Awareness and Brand Image on Purchase Decision (Study on Aqua Consumers in Administrative Science Faculty Brawijaya University Class of 2013) (2015)Consumer Purchasing Behavior Analysis on Impulse Buying (2018)The Effect of Service Quality and Price Accuracy on Consumer Confidence and Implications for Sales Increase (2019)ANALISIS PENGARUH PERSEPSI MANFAAT, KEMUDAHAN PENGGUNAAN DAN KREDIBILITAS TERHADAP MINAT PENGGUNAAN BERULANG INTERNET BANKING DENGAN SIKAP PENGGUNAAN SEBAGAI VARIABEL INTERVENING (Studi Empiris: Nasabah Layanan Internet Banking di Indonesia) (2014)The Impact of Leadership Style on Employee’s Satisfaction (2016)Effect of Audit Quality on Earnings Quality: Evidence From Indonesia Stock Exchange (2018)
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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication637 cited
  • 2006Structural Equation Modeling Dalam Penelitian Manajemen: Aplikasi Model-Model Rumit Dalam Penelitian untuk Tesis Magister dan Disertasi Doktor98 cited
  • 2009Manajemen Pemasaran Jilid 288 cited
  • 2010The moderating effect of brand strength in manufacturer–reseller relationships77 cited

Cited by

  • 2021Pengaruh E-Promotion, E-WOM dan lokasi terhadap kepuasan konsumen melalui keputusan pembelian sebagai variabel intervening18 cited
  • 2018Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian di Simetri Coffee Roaster Puri, Jakarta17 cited

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