ChapterOptimal Advertising and Optimal QualityRobert Dorfman1976Optimal Advertising and Optimal QualityRobert Dorfman, Peter O. Steiner1976-01-01chapterLecture notes in economics and mathematical systems724 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Market Behavior and PricingMarketing and Advertising StrategiesMerger and Competition AnalysisAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 724 citations exist upstream.Cited by1989Asset Stock Accumulation and Sustainability of Competitive Advantage2013Corporate social responsibility and access to finance2008Does it pay to be different? An analysis of the relationship between corporate social and financial performance2005The economic analysis of advertising2006On the Simple Economics of Advertising, Marketing, and Product Design2013Does Corporate Social Responsibility (CSR) Improve Credit Ratings? Evidence from Geographic Identification2003Understanding the Impact of Synergy in Multimedia Communications1988Why Do Corporations Give to Charity?