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Strategic Industrial Marketing · Study

BookStrategic Industrial Marketing

Peter M. Chisnall1989

Book1989

Strategic Industrial Marketing

Peter M. Chisnall

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Marketing and Advertising Strategies Business Strategies and Innovation Consumer Market Behavior and Pricing

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1995Re-positioning the supplier: an SME perspective 1988The Adoption of Marketing by Financial Institutions in the UK 1995Marketing orientation : a powerful, and fruitful, competitive edge for industrial marketers 1990Commodity products and stalemate industries: Is there a role for marketing?1998Building brands using direct marketing ‐ a case study

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Year1989

Typebook

Published1989-01-01

Languageen

Citations34

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ShelfMarketing and Advertising Strategies

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openalex_workW1521323904

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