Innovation Management: Strategies, Concepts and Tools for Growth and Profit

Shlomo Maital · D V R Seshadri

56 citations0/0 files storedSAGE Publications India Pvt Ltd eBooks

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Business Strategies and Innovation Innovation and Knowledge Management Service and Product Innovation

Abstract

Successful innovation - the key to competitive growth and profit - rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: why innovate? what to innovate? how to innovate? and who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success.

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