Produsage, Generation C, and Their Effects on the Democratic Process

Abstract

Long before Time recognised them as 'person of the year' for 2006, Trendwatching.com described "Generation C" (2005) as interested more in open collaboration and the sharing of knowledge and information than in personal advancement. Generation C drives phenomena from filesharing through blogging to Wikipedia, undermining industrial-age modes of production, distribution, and consumption and replacing them with the hybrid model of produsage (Bruns 2006), where users are producers and usage is almost always already inherently productive in its own right. This paper will outline the processes and implications of a paradigm shift from industrial production to informational produsage, with a particular focus on its potential effects on the democratic process.

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