Emerging Value Propositions For M-Commerce

Abstract

The proliferation of mobile Internet devices is creating an unparalleled opportunityfor e-commerce to leverage the benefits of mobility. Mobile e-commerce,commonly referred to as m-commerce, is the ability to purchase goodsanywhere through a wireless Internet-enabled device. Current e-commerce providers,engaged through mobile devices, will find advantage in developingunique m-commerce value propositions founded upon the specific dimensionsof: ubiquity, convenience, localization, and personalization. A consumer orientationthat provides value-for-time functions to create a new value curve mayachieve a competitive advantage over traditional e-commerce models replicated formobile business. Therefore, this paper investigates the value propositions,that engender a productive mobile e-commerce strategy to provide recommendationsfor managerial decision-making in this emerging wireless environment.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 456 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.