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Product Development for the BoP : Insights on Concept and Prototype Development from University‐Based Student Projects in I ndia
15 references·16 citing·27 second hop
Product Development for the BoP : Insights on Concept and Prototype Development from University‐Based Student Projects in I ndia (2011)Product Development for the BoP : Insight…Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation (2009)Ingraining Product-Relevant S…Development as Freedom (2009)Development as FreedomTheory Building From Cases: Opportunities And Challenges (2007)Theory Building From Cases: O…Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers (2007)Product and Market Developmen…Business Solutions for the Global Poor: Creating Social and Economic Value (2007)Business Solutions for the Gl…Voices Unheard: The Psychology of Consumption in Poverty and Development (2006)Voices Unheard: The Psycholog…Qualitative research: Methods in the social sciences (2006)Qualitative research: Methods…Fortune at the bottom of the pyramid, the: eradicating poverty through profits (2006)Fortune at the bottom of the …The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (2005)The Fortune at the Bottom of …Selling to the Poor (2004)Selling to the PoorThe "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)The "What" and "Why" of Goal …Development as Freedom (1999)Development as FreedomCase Study Research: Design and Methods (1991)Case Study Research: Design a…Building Theories from Case Study Research (1989)Building Theories from Case S…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Value co-creation and social media at bottom of pyramid (BOP) (2021)Value co-creation and social …Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh (2020)Value co-creation through soc…Understanding the feasibility and value of grassroots innovation (2019)Understanding the feasibility…Towards an adaptive framework of low-end innovation capability – A systematic review and multiple case study analysis (2018)Towards an adaptive framework…The subsistence marketplaces approach to poverty (2017)The subsistence marketplaces …Technological Innovation Research in China and India: A Bibliometric Analysis for the Period 1991–2015 (2017)Technological Innovation Rese…Redefining the bottom of the pyramid from a marketing perspective (2017)Redefining the bottom of the …Cocreation at the Base of the Pyramid (2016)Cocreation at the Base of the…Sustainability‐oriented Innovation: A Systematic Review (2015)Sustainability‐oriented Innov…Perspective: A Review of Marketing Research on Product Design with Directions for Future Research (2015)Perspective: A Review of Mark…Individuals, interactions and institutions: How economic inequality affects organizations (2015)Individuals, interactions and…Examining the new product innovation – performance relationship: Optimizing the role of individual-level creativity and attention-to-detail (2015)Examining the new product inn…Framing resource-constrained innovation at the ‘bottom of the pyramid’: Insights from an ethnographic case study in rural Bangladesh (2014)Framing resource-constrained …The democratizing effects of frugal innovation (2013)The democratizing effects of …Subsistence and Sustainability (2013)Subsistence and SustainabilityUnderstanding poverty and promoting poverty alleviation through transformative consumer research (2012)Understanding poverty and pro…The Discovery of Grounded Theory: Strategies for Qualitative Research. 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References

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  • 2006Voices Unheard: The Psychology of Consumption in Poverty and Development181 cited
  • 2004Selling to the Poor181 cited
  • 2007Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers152 cited
  • 2009Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation

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150 cited

Cited by

  • 2015Sustainability‐oriented Innovation: A Systematic Review1,596 cited
  • 2012Understanding poverty and promoting poverty alleviation through transformative consumer research164 cited
  • 2020Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh154 cited
  • 2015Perspective: A Review of Marketing Research on Product Design with Directions for Future Research152 cited
  • 2015Individuals, interactions and institutions: How economic inequality affects organizations122 cited
  • 2014Framing resource-constrained innovation at the ‘bottom of the pyramid’: Insights from an ethnographic case study in rural Bangladesh108 cited
  • 2015Examining the new product innovation – performance relationship: Optimizing the role of individual-level creativity and attention-to-detail95 cited
  • 2017The subsistence marketplaces approach to poverty83 cited
  • 2021Value co-creation and social media at bottom of pyramid (BOP)83 cited
  • 2017Technological Innovation Research in China and India: A Bibliometric Analysis for the Period 1991–201581 cited
  • 2017Redefining the bottom of the pyramid from a marketing perspective74 cited
  • 2013Subsistence and Sustainability73 cited
  • 2016Cocreation at the Base of the Pyramid71 cited
  • 2018Towards an adaptive framework of low-end innovation capability – A systematic review and multiple case study analysis69 cited
  • 2019Understanding the feasibility and value of grassroots innovation69 cited
  • 2013The democratizing effects of frugal innovation67 cited