Campaign craft: the strategies, tactics, and art of political campaign management

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Electoral Systems and Political Participation Social Media and Politics Rhetoric and Communication Studies

Abstract

Книга « Искусство проведения кампаний: стратегии, тактики и искусство управления политическими кампаниями » представляет собой обширное руководство и анализ коммуникаций в современных политических кампаниях. Д. Ши и М. Бертон, имеющие академический и практический опыт проведения кампаний, освещают все аспекты современных политических кампаний от определения контекста определенной кампании до стратегии мышления и техник контактов с определенными группами избирателей. На страницах книги дискуссия и анализ авторов иллюстрируются конкретными примерами, взятыми из общенациональных, региональных и местных кампаний.

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References

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