Strategic Management: A Focus on Process

Samuel C. Certo

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Strategic Planning and Analysis Business Strategies and Innovation Management and Organizational Practices

Abstract

Preface. Part I: An Overview of Strategic Management. Introduction to Strategic Management. Part II: The Strategic Management Process. Environmental Analysis. Establishing Organizational Direction: Mission and Objectives. Strategy Formulation. Strategy Implementation. Strategic Control. Part III: Special Issues in Strategic Management. Strategic Management and International Operations. Strategic Management and Social Responsibility. Part VI: Foundatoins for Strategic Management. Operations Foundations for Strategic Management. Financial Foundations for Strategic Management. Marketing Foundations for Strategic Management. Part V: A Framework for Strategic Analysis. A Comprehensive Approach to Analysing Strategic Problems and Cases. Appendix: Selected Sources of Secondary Information. 1990 ISE 368pp

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20164 Theories of competitive advantage 43

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