Grocery Store Saturation:

Abstract

Saturation of retail stores, at national and local levels, is a cause for concern in Britain. Attempts to define saturation in grocery retailing and to investigate its relationships with market penetration and catchment area size. Discusses the differing views of commentators and retailers, and considers saturation in the light of the intensifying competition between a small number of major grocery retailers. Explores the implications of this process of competition through a theoretical analysis and case studies of apparent saturation within local markets. Concludes that grocery store development can and will continue even when local markets appear to be saturated and looks briefly at the implications for retail planning.

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