Social Business Intelligence: a Literature Review and Research Agenda

Abstract

The domains of Business Intelligence (BI) and social media have mean-while become significant research fields. While BI aims at supporting an organization’s decisions by providing relevant analytical data, social media is an emerging source of personal and individual knowledge, opin-ion, and attitudes of stakeholders. For a while, a convergence of the two domains can be observed in real-world implementations and research, resulting in concepts like social BI. Many research questions still remain open – or even worse – are not yet formulated. Therefore, the paper aims at articulating a research agenda for social BI. By means of a literature review we systematically explored previous work and developed a frame-work. It contrasts social media characteristics with BI design areas and is used to derive the social BI research agenda. Our results show that the integration of social media (data) into a BI system has impact on almost all BI design objects.

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