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Big Data-Driven Marketing: How Machine Learning Outperforms Marketers’ Gut-Feeling · Study

Home/Customer churn and segmentation

Big Data-Driven Marketing: How Machine Learning Outperforms Marketers’ Gut-Feeling

Pål Sundsøy, Johannes Bjelland, Alex Pentland, Yves-Alexandre de Montjoye

2014-01-01otherLecture notes in computer science44 citationsgreen

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Customer churn and segmentation Digital Marketing and Social Media Consumer Market Behavior and Pricing

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 44 citations exist upstream.

References

2012A 61-million-person experiment in social influence and political mobilization

2013Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach

2013Predicting Personality Using Novel Mobile Phone-Based Metrics

2012Friends don't lie

Cited by

2023How has data-driven marketing evolved: Challenges and opportunities with emerging technologies

2017Towards Real-Time Prediction of Unemployment and Profession

2018Geographical veracity of indicators derived from mobile phone data

Details

Year2014

Typeother

VenueLecture notes in computer science

Languageen

Files0 public / 0

Identifiers

doi10.1007/978-3-319-05579-4_45

openalex_workW1524073702

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