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The Americans: The Democratic Experience
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  • 2015Broadening an understanding of problem gambling: The lifestyle consumption community of sports betting114 cited
  • 2023Personal values and impulse buying: The mediating role of hedonic shopping motivations62 cited
  • 1993Christmas shopping scenes: From modern miracle to postmodern mall59 cited
  • 1986Forecasting retail sales using alternative models59 cited
  • 2001A new model that generates Lotka's law56 cited
  • 2001EXTERNAL HISTORY54 cited
  • 2006From Counterculture to Cyberculture: Virtual Community Discourse and the Dilemma of Modernity53 cited
  • 1993Standards-Making Organizations and the Rationalization of American Life48 cited
  • 1986The Meaning of Memory: Family, Class, and Ethnicity in Early Network Television Programs46 cited
  • 1984The Economic Effects of Advertising: A Review of the Literature45 cited
  • 1994All I Want for Christmas: An Analysis of Children's Brand Requests to Santa Claus44 cited
  • 2001The Future of Political Communication Research: Reflections on the Occasion of Steve Chaffee's Retirement from Stanford University43 cited
  • 2001A new method for analyzing scientific productivity40 cited
  • 2008Marketing mass home ownership and the creation of the modern working-class consumer in inter-war Britain

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40 cited
  • 2001GRAMMATICAL STRUCTURE40 cited
  • 1981What Constitutes Usable Knowledge in Macromarketing?40 cited