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Making mass customization work · Study

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ArticleMaking mass customization work

B. Joseph Pine1993

Article1993

Making mass customization work

B. Joseph Pine · Bart Irwin Victor

748 citations·0/0 files stored·Harvard business review

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Product Development and Customization Business Strategies and Innovation Service and Product Innovation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 748 citations exist upstream.

Cited by

1998Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination 1998Contemporary Strategy Analysis 1997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services 2000The Antecedents and Consequences of Customer-Centric Marketing 2000Approaches to mass customization: configurations and empirical validation 2012The mass customization decade: An updated review of the literature 1995Mass customization: Implementing the emerging paradigm for competitive advantage 2013Product variety management

Details

Year1993

Typearticle

Published1993-01-01

VenueHarvard business review

ISSN-L0017-8012

Languageen

Citations748

Files0 public / 0

ShelfProduct Development and Customization

Identifiers

openalex_workW1524145815

Links

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