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Linguascaping Switzerland : language ideologies in tourism · Study

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ChapterLinguascaping Switzerland : language ideologies in tourism

Adam Jaworski2008

Chapter2008

Linguascaping Switzerland : language ideologies in tourism

Adam Jaworski · Ingrid Piller

10 citations·0/0 files stored·ORCA Online Research @Cardiff (Cardiff University)

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Multilingual Education and Policy Linguistic and Sociocultural Studies Language and Culture

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2018Language at work in the Big Four: global aspirations and local segmentation 2023Perfection, hybridity or shutting up? A cross-country study of how language ideologies shape participation in international business 2015Linguascaping the Other: Travelogues’ representations of Chinese languages 2024The Commodification of English Language in Chinese Tourism: A Case Study of the Palace Museum 2021Language ideologies and self-Orientalism: representing English in China Daily travelogues

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Year2008

Typechapter

Published2008-01-01

VenueORCA Online Research @Cardiff (Cardiff University)

Languageen

Citations10

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ShelfMultilingual Education and Policy

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openalex_workW1524189758

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