Disruptive Technologies: Catching the Wave

Joseph L. Bower · Clayton M. Christensen

426 citations0/0 files storedJournal of Product Innovation Management

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Business Strategies and Innovation Innovation and Knowledge Management Innovation Diffusion and Forecasting

Abstract

Joseph L. Bower and Clayton M. Christensen explain how Disruptive Technologies work and the repercussions they have on industry leaders. Disruptive Technologies are dangerous because initially underestimated they end up coopting a large majority of that industry's clients when further developed. This article explains what makes a Disruptive Technology so dangerous and what current industry leaders can do to compete and keep their consumer base.

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