Evaluation in a nutshell: a practical guide to the evaluation of health promotion programs

Adrian Ernest Bauman · Don Nutbeam

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Evaluation and Performance Assessment Public Health Policies and Education Health Policy Implementation Science

Abstract

Evaluation in a Nutshell 2 is a succinct guide to strategic and technical issues in evaluation of health promotion programs. You will be given valuable advice on planning and accountability in health promotion. Adrian Bauman and Don Nutbeam, both professors and professional in the Health Promotion field have written this Evaluation in a Nutshell 2 with passion and content to assist other Health Promotion professionals wanting to make a difference in to our public's health. Key features in this edition include an Online learning center to contain examples of each of the styles of evaluation and examples of research design which will be updated annually, each chapter will be reviewed and revised (five independent reviews commissioned by lecturers in public health promotion, including a reviewer from the University of Montreal), new case studies, examples and references will be used, the science of ‘dissemination research’ has evolved and the authors will compare their model of dissemination with the US standard (the REAIM framework) to ensure currency, the different components of research that can contribute to program evaluation will be further explained and new designs and methods for understanding how interventions work, there will also be a short new section on policy research and its role in program evaluation as well as the economic appraisal of programs. Also new to this edition will be an Online Learning Centre the authors will write case studies to give examples of the styles of evaluation, examples of research design and examples of measurement designed for use by any reader of the text, student or professional.

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2007Mass Sporting and Physical Activity Events—Are They “Bread and Circuses” or Public Health Interventions to Increase Population Levels of Physical Activity?2012Developing Health Promotion Interventions on Social Networking Sites: Recommendations from The FaceSpace Project 2014Supporting health promotion practitioners to undertake evaluation for program development 2013“To the beat of a different drum”: improving the social and mental wellbeing of at‐risk young people through drumming 2018Expanding Evaluation to Progress Strategic Communication: Beyond Message Tracking to Open Listening 2016A Smoking Cessation Campaign on Twitter: Understanding the Use of Twitter and Identifying Major Players in a Health Campaign 2013Sexual Health Promotion on Social Networking Sites: A Process Evaluation of the FaceSpace Project 2018A Review of New Evaluation Models for Strategic Communication: Progress and Gaps

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