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Strategic management for visitor-oriented museums

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References

2000Learning from Museums: Visitor Experiences and the Making of Meaning1,892 cited
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2016Co-production of service experiences: insights from the cultural sector47 cited
2016More is better!Current issues and challenges for museum audience development: A literature review39 cited

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2018Marketing Research for Cultural Heritage Conservation and Sustainability: Lessons from the Field36 cited

2009The Concept of Arts/Cultural Management: A Critical Reflection30 cited

2019Stakeholders of Cultural Heritage as Responsible Institutional Tourism Product Management Agents29 cited

2020Managing Public Museums Appropriately and Consequentially: The Distinctiveness and Diversity of Leading Organizations24 cited

2024The Interplay between Spatial Layout and Visitor Paths in Modern Museum Architecture21 cited

2012Do open day events develop art museum audiences?20 cited

2020Barriers analysis for customer resource contribution in value co-creation for service industry using interpretive structural modeling19 cited

2010Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context16 cited

2002Museum Marketing Research: From Denial to Discovery?12 cited

2021Uncovering the worth of the past: the relationship between corporate museums' strategic orientation and dual performance12 cited

2003The Interrelationship of Urban Economic and Cultural Development: The Case of Greek Museums10 cited

2016Democratizing the Digital Collection9 cited

2022Identifying Museum Visitors via Social Network Analysis of Instagram9 cited

2017Visitor attitudes toward deaccessioning in Italian public museums: An econometric analysis8 cited