Valuing Environmental Policy Options: A Case Study Comparison of Multiattribute and Contingent Valuation Survey Methods

Abstract

This paper describes a promising new evaluation approach, called a "value integration survey, " that uses the objectives and tradeoffs expressed by participants to value environmental policy options. This constructive technique, which builds on the interactive elicitation process of decision analysts, assists stakeholders in clarifying their values and in agreeing on a policy alternative. The paper compares this multi attribute valuation method to contingent valuation surveys, describes the sequence of respondents' tasks, and presents results from a case study comparison of contingent valuation and value-integration survey methods in the context of valuing options for fire control in Oregon's oldgrowth forests.

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