Microcelebrity and the Branded Self

2013-01-31other505 citationsclosed

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Gender, Feminism, and Media Digital Marketing and Social Media Media and Digital Communication

Abstract

This chapter contains sections titled: Introduction: Identity Crisis Online Identity: Media, Naming, Doing The Internet as Marketplace; Users as Sellers, Buyers, Goods The Branded Self Online: The Paradox of Late Capitalism From Subculture Stars to Microcelebrity Practices Immaterial Labor and the “Attention” Economy The Super-public and the Rise of Strange Familiarity Notes References

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References

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