Workgreen2011

Think before you nudge: the benefits and pitfalls of behavioural public policy

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Decision-Making and Behavioral Economics Public Policy and Administration Research Behavioral Health and Interventions

Abstract

The government’s commitment to behavioural change is starting to be taken up by both central government departments and local authorities. Paul Rainford and Jane Tinkler look at the benefits and problems associated with so called ‘nudge’ theories and how this approach is being used in the UK.

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