Social Media, Organizational Changes And Added Value In Knowledge-Based Industries

Abstract

This paper presents the significance of the new and innovative economy to organizational development, adopting to the business environmental changes and managing. The concept is based on a theoretical view of the innovative new economy, knowledge management and the impact of Web”20” and social media on value creation. Methodology is based on analyse of the factors that increase the role of social media (SM) and their influence to changes in the value added in the organization. Social media leads to the fact that, we are not talking about knowledge management, but about enabling access to knowledge. It influences on the formation of chain supply and consequently to the value added in the enterprises in innovative economy.

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