Creative marketing : an extended metaphor for marketing in a new age

2006-01-01other46 citationsclosed

No readable copy stored yet — this record is metadata only.

Marketing and Advertising Strategies Business Strategies and Innovation Literature, Culture, and Aesthetics

Abstract

Creative Marketing challenges mainstream marketing thinking and draws from a diverse range of disciplines in order to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge.

Citations in this library

Stored only when both papers are in the corpus — 46 citations exist upstream.

References

2004Firm resources and sustained competitive advantage

1963The Structure of Scientific Revolutions

1988Intrinsic Motivation and Self-Determination in Human Behavior

2000Marketing management: analysis. planning. implementation and control

1999Clusters and the new economics of competition.

2017Course in General Linguistics

1995Understanding the small business sector

1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

Cited by

2009An evaluation of artistic influences on marketing theory and practice

2015Biographical research as a methodology for understanding entrepreneurial marketing

2012An aesthetic understanding of the craft sector

2016Transnational Scottish Book Marketing to a Diasporic Audience 1995-2015