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The purpose of this study was to determine how the effect of effect of trust and enjoyment on online purchase buying. This type of research is explanatory research. The samples in this study were 75 respondents who are consumer of Ride Inc Website. The sampling technique using simple random sampling. Methods of data collection by questionnaire. Data analysis using descriptive analysis and multiple regression analysis. The results showed that , there is influence between trust and enjoyment influence on online purchase buying . From the calculations it is known that the F value = 38,228 > F 3,120 with a significance of 0.000 F tabel 3,120 dengan signifikansi sebesar 0,000 < 0,5. Secara sendiri-sendiri diketahui kepercayaan dan kenyamanan berpengaruh signifikan terhadap keputusan pembelian Online . Selain uji F dan uji t, uji R 2 diketahui nilai 0,515 yang berarti besarnya variabel independen terhadap variabel dependen sebesar 51,5%. Kata kunci : Kepercayaan, Kenyamanan, eCommerce , Keputusan Pembelian Online
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