BookConsumer input for marketing decisions: A study of corporate departments for consumer affairsClaes Fornell1976Consumer input for marketing decisions: A study of corporate departments for consumer affairsClaes Fornell1976-01-01book41 citationsclosedNo readable copy stored yet — this record is metadata only.Marketing and Advertising StrategiesConsumer Behavior and Marketing InfluenceConsumer Behavior and Market DynamicsAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 41 citations exist upstream.Cited by1995Buffering Organizational Identity in the Marketing Culture2001A LONGITUDINAL STUDY OF THE EFFECT OF A SERVICE GUARANTEE ON SERVICE QUALITY1991The distribution and exercise of power in complex organizations: A MESO theory1999Beschwerdeverhalten und Zufriedenheit von Konsumenten1993European legal developments in product safety and liability: The role of customer complaint management as a defensive marketing tool