How to Sample in Surveys

Abstract

How to Sample in Surveys: Learning Objectives Ch 1. Target Populations and Samples Checklist for Obtaining a Sample That Represents the Target Probability Sampling Simple Random Sampling Stratified Random Sampling Systematic Sampling Cluster Sampling Nonprobability Sampling Convenience Sampling Snowball Sampling Quota Sampling Focus Groups Commonly Used Probability and Nonprobability Sampling Methods Ch 2. Statistics and Samples Sampling Error Estimating the Standard Error for Simple Random Samples Sample Size: How Much Is Enough? Checklist of Factors to Consider When Calculating Sample Size Calculating Sample Size Checklist of Questions to Ask When Determining Sample Size Help With Sample Size and Power Sampling Units and the Unit of Analysis Acceptable Response Rate Guidelines for Promoting Responses and Minimizing Response Bias Calculating the Response Rate Exercises Answers Suggested Readings Glossary About the Author

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