Peran Strategis Public Relations di Perguruan Tinggi

Ike Devi Sulistyaningtyas

10 citations0/0 files storedJurnal ILMU KOMUNIKASI

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Public Relations and Crisis Communication Higher Education Governance and Development Corporate Identity and Reputation

Abstract

Abstracts: Public Relations emphasizes in building and maintaining a relationship between an organization and its public. It is applied also for a higher education institution or university. Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Synergy and cooperation are the strategic way to reach good relationship and reputation.

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References

2018MANAGING PUBLIC RELATIONS 1967Effective Public Relations 1998Managing public relations 2012Strategic Management and Business Policy 1953Effective Public Relations 1986Advancement for public relations role models 2008Manajemen Public Relation: Konsep dan aplikasinya di Indonesia

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