Business : an integrative approach

Abstract

Part I The Integrative Nature of Business Chapter 1 The Nature of Business - The Big Picture Chapter 2 The Path Toward a Successful Business Chapter 3 The Scope of Business Today Chapter 4 How Businesses Fit Together Part II Making Decisions in Today's Business Chapter 5 Decision Makers and Decision Making Chapter 6 Understanding Stakeholder Expectations and Ethical Responsibilities Part III The Impact of External Forces Chapter 7 The Impact of Diversity: Trends and Issues Chapter 8 The Impact of Economic Forces Chapter 9 The Impact of Financial Markets and Processes Chapter 10 The Impact of Globalization Chapter 11 The Impact of Legal and Regulatory Forces Part IV Providing Excellence in Goods and Services Chapter 12 Thinking Strategically About the Business Operation Chapter 13 Acquiring and Using Resources Chapter 14 Providing Value Through Quality Products and Services Chapter 15 Enhancing Value Through Communicating with Customers Chapter 16 Integrating Activities and Encouraging Commitment Chapter 17 Using Technology in a Competitive Environment Part V Assessment and Change Chapter 18 Measuring Performance Chapter 19 Promoting Change and Renewal

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