An Exploratory Study of Australian Agribusiness Organisations and Their Selection of E-Business Models for Conducting B2B E-Commerce

Abstract

The increasing importance and complexity of selecting appropriate e-business models has seen the need to develop a framework to assist businesses in this process. Through depth interviews and case studies, this paper explores the behaviour of Australian agribusiness organisations in their choice of e-business models for conducting B2B e-commerce. The results show that the choice of model is a complex multi-stage process.

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