Bridging the Divide between the Press and Civic Society: Civic Media Advocacy as Media Movement in Latin America

Abstract

The gap between the press and civic society has been a paramount concern for media\nresearch on Latin America. Press systems in the region have been historically dominated\nby states and markets. During the past decades, two “media movements” have emerged to\nstrengthen the linkages between the press and civic society: one set of efforts have promoted\nreforms in media policies, and the other one developed alternative media independently\nfrom governments and markets. This chapter examines the rise of “civic media advocacy”\nas a third “media movement” in the region. Civic media advocacy aims to change news\ncoverage of civic and social problems in the mainstream press. The analysis examines its\nstrategies and political underpinnings and discusses its achievements and limitations. The\nexperience of civic media advocacy in contemporary Latin America offers insights into\nwhether and how civic society can effectively transform journalism

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