Two Decades of Strategic Planning

Abstract

Penn State has one of higher education’s longest continuous experiences with a strategic planning process. This article reviews that twenty-year experience in the context of the evolution of strategic planning in higher education. This is a longitudinal case study – a report of one university’s experience. The article is not a test of whether strategic planning works, since it satisfies few of the requisites for good research design: a clear theoretical proposition, many regular observations, reliable data about initial conditions, measurable effects, and so on. The caveat is offered because without it, readers might think the author is attempting to present an empirical analysis, and not succeeding.

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